Elitserien changes name to SHL

17 Jun 2013 | Fredrik Pålsson

Sweden's top league will be called SHL from the 2013/2014 season.

Today it was announced that Sweden's top league Elitserien will change name to SHL. SHL is shot for Svenska Hockeyligan in Swedish or Swedish Hockey League in English.

The name is changed after 36 years. There are a few different reasons for the change. The league wants to have a unique name in Sweden as many other top leagues in other Swedish sports are called Elitserien. Another reason is to make the name more international. The third reason is to make the name more clear as both Elitserien and Svenska Hockeyligan has been used for different purposes before.

"This change gives us the opportunity start using and investing on the trademark more on long-term than we have done earlier", the managing director of the league Jörgen Lindgren said about the new name and trademark for the league.

Relevant links

Current events

Tweets by @eurohockey

Leagues

Czech Rep.: Tipsport extraliga | 1.liga | 2.liga

Finland: Liiga | Mestis

Germany: DEL | DEL2

Russia: KHL | VHL

Slovakia: Tipsport Extraliga | 1.liga

Sweden: SHL | HockeyAllsvenskan

Switzerland: NLA | NLB

More league pages»

League standings

Game fixtures

League leaders

Sheffield Steelers add to defensive corps.

Sheffield Steelers (EIHL) added a second defenceman as injury cover. Read more»

Giants aim to take advantage of growing Elite League popularity

As Elite Ice Hockey in the United Kingdom 2019/20 season is still in its infancy, one thing is clear – the sport in the UK is in rude health. Read more»