Braehead Clan become Glasgow Clan

Braehead Clan become Glasgow Clan

Robert Newbolt03 Jul 2018Robert Newbolt»

Braehead Clan of the EIHL today announced a rebranding of their company name to Glasgow Clan.


This will mean very little to people outside of the UK; but ask yourselves 'have you ever heard of Braehead the answer is most likely no (even to people in Britain)'

However, if you mention Glasgow people tend to associate it more. That is why the name change from a small suburb namely Braehead to a large City, Glasgow is significant for marketing puposes

Braehead Clan began competitive Elite Ice Hockey League life on Saturday, September 18th 2010 when player-coach Bruce Richardson took his team for their first ever game at Dundee Stars, winning 5-3. 

Clan Hockey & Operations Director Gareth Chalmers commented: “We are absolutely delighted to announce the Club will re-brand from the Braehead Clan to the Glasgow Clan ahead of the upcoming 2018/19 Season."

“Since our inception in 2010, the growth of the Clan on and off the ice has been phenomenal. From attendances of 800 at Braehead Arena in our inaugural season to attendances of over 3,000+ fans that we are now achieving, the West of Scotland continues to support the sport in the Elite Ice Hockey League.

“While the Clan will always be synonymous with the Braehead name, we feel it’s now time to incorporate one the UK’s biggest cities into the organisations future, which we believe will further enhance our corporate partnerships, community engagement programme and player recruitment process heading forward.

“It is a natural progression to incorporate Glasgow into the name, which will ultimately help us maximise the brand and growth even further.

“While we are moving away from the Braehead name, our relationship with intu Braehead and Braehead Arena remains paramount to our future plans. Being associated with such a reputable brand has been very beneficial to the Club over the past eight seasons, so I am delighted to confirm that intu Braehead will remain as the Club’s lead jersey sponsor during the 2018/19 season.

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