NHL Los Angeles Kings is Associate Member of the E.H.C. Alliance

14 Apr 2022 | E.H.C. Press Release

The NHL Los Angeles Kings and the Alliance of European Hockey Clubs (E.H.C.) announced a partnership, naming the Kings an Associate Member of the E.H.C.

The E.H.C. Alliance, an interest group with some 90 European professional hockey clubs and the Los Angeles Kings share the interest to develop and strengthen European professional club hockey. Therefore, the LA Kings’ Associate Membership would focus on sharing best-practices in marketing and other commercial areas of professional hockey, and for the Kings to take part in the E.H.C.’s transfer-of-knowledge activities and events such as the annual E.H.C. Hockey Business Forum.

“We are excited to enter this unique partnership to be the first non-European club to become member of the E.H.C. Alliance“, said Ryan Miller, VP of Business Development of the Los Angeles Kings. "The Kings have since many years an excellent partnership with Eisbären Berlin of the German league, so we have a genuine interest in European pro hockey and also an ambition to contribute to its development. A membership in the E.H.C. will give us yet another opportunity to further expand on that objective", said Ryan Miller.

“The European clubs and their leagues have lots to learn from the NHL and their clubs about the commercial side of hockey,” said Szymon Szemberg, Managing Director of the E.H.C. “We have, ever since we started in 2016, maintained that good cooperation and a partnership between the European clubs and NHL clubs is vital to the development of hockey and where especially European clubs can learn a lot about how to market the game and how to expand their fan bases beyond the core supporters,” said Szemberg.
“Obviously we are thrilled to accept the LA Kings as associate members of the alliance, as we know that the club and the Anschutz Entertainment Group have a sincere interest to assist in developing European club hockey.”