Ticket prices for Swedish games reduced

At a press conference in Stockholm, representatives of the Swedish Ice Hockey Association and the World Championship Organizing Comittee announced that ticket prices will be lowered for the games in Sweden to bring more fans to the Globe Arena in Stockholm.

Swedish Ice Hockey Association chairman Christer Englund said, "We have, of course, responded to the critics of the price levels. It doesn't feel good that we don't have a full arena when Sweden plays. We can now note that the prices don't meet the expectations of the fans. We set those prices a year and a half ago and, at that time, we believed they were fair based on what we knew then." 

The decision now is that 2400 tickets for all Swedish games will have their prices reduced from 1295 and 795 SEK to 395 SEK. These are tickets in the middle price category that have had almost no sales. In response to the question as to why nothing has been done earlier, the answer was that they believed more tickets would be sold on the days leading up to the games. Instead, only around 500 tickets were sold the last three days before the Sweden-Norway game.

 

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